Description
An insider’s look into how Generation Z’s focus on ethics, climate change and purpose will change capitalism forever. In the next ten years there will be an unprecedented wealth transfer from the so-called baby boomer generation to the young. Never before will so much money in housing, land, stocks and cash be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet and of capitalism. Ken Costa works with this new generation and shows how environmental concerns and anxiety about equality and diversity are more than mere slogans; instead they are driving the future of the markets.
